The total market for biscuits during the last financial year was around 557,900 tonnes and an internal market around 350,380 tonnes. Considering their values, it can be said that all sales of cookies reached 1,108.8 million euros, while sales in the domestic market were around 735.4 million euros, which meant a significant growth of 3.9%. It can be said that the biscuit sector has overcome all the crisis that is affecting our country in a very positive way, registering a dynamism that has allowed to reach sales growth during all the last years. According to the PRODULCE association, the main item in value that is marketed in the national market is snack biscuits (33.6% of the total). Family breakfast cookies (19.7%), breakfast (17.1%), health (14.4%), specialties for adults (7.4%), salads (5.4%) and Assortments (2.4%). In free-service, sweet biscuits account for 74.7% of all sales in volume and 70.6% in value. In second place are dietary and whole-grain crackers, with respective quotas of 22.3% and 25.2%, while crackers close this ranking, with percentages of 3% in volume and 4.2% in value . Attending exclusively to sweet biscuits, breakfast is the most demanded (59.6% in volume and 38.8% in value), followed by specialties (34% and 50.7%), assortments (4.8 % And 7.9%) and cereal cookies (1.6% and 2.6%). The most dynamic items during the past year were those of crackers, with sales increases of 8.8% in volume and 5.9% in value, and dietary and integral products, which increased their volume demands by 3% And 4.3% in value, while at the opposite end were the assortments, as they lost 8.5% in value and 7.2% in value.


The concentration and the preponderance of international capital between the main groups of the sector are the two most outstanding features of the structure of the manufacturers and distributors of cookies. It is also interesting to reflect the existence of some specialists of smaller size that get market shares with offers directed to very specific audiences. The main operator registers a production of some 130,000 tonnes of cookies and sales of over 257 million euros, while the second reaches 85,000 tonnes and 158 million euros, the third reaches 72,000 tonnes and 245 million euros . Distribution brands are very important in this market and account for 53.3% of all sales in volume and 34.9% in value, while the first Marquista offer has a share of 17.5% and 20% , 3% respectively, the second reaches 14% in volume and 22.4% in value and the third is at 6.9% and 7.5%. In the last year, white brands experienced moderate increases of 1% in volume and 0.2% in value. The innovation and the presentation of new offers of greater added value are the two key elements that explain the dynamism of the sector of the cookies in our country, the most important articles come from France and Germany.


Foreign trade in biscuits is clearly favorable to our country, since exports clearly surpass imports and are a key element in securing the current production levels of the large Spanish biscuit companies. During the last financial year, some 207,510 tonnes of cookies were exported, representing a significant year-on-year increase of 6.3%, at 373.4 million euros, 1.4% more than in the previous year. Exports account for 37.2% of the total market for cookies in our country in volume and 33.7% in value. Imports, meanwhile, were around 70,000 tonnes and 200 million euros, a reduction of 2.8% in volume, but a significant increase of 7% in value. The European Union as a whole appears as the privileged destination of Spanish exports of cookies, with a joint quota that exceeds 80% of all foreign trade. Within Europe our most important customers are Portugal, Germany and France. In recent years, new customers have been added to traditional customers in North and South America, Asia or the Maghreb. In the case of imports, the most important items come from France and Germany.

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Montse Gonzalez