COMMERCIAL DISTRIBUTION AND CONSUMPTION OF DIETARY PRODUCTS

COMMERCIAL DISTRIBUTION

The distribution of dietetic products is traditionally concentrated specialized herbalists, of which are active in our country about 3,400. That situation has changed drastically in recent times, with the modern distribution of all these offers becoming very important. Major retail chains currently control just over 65% of the global market for weight management products, low-calorie diets and gluten-free foods. They have also acquired significant importance in the commercial distribution of these products pharmacies, since some of the main groups producing dietary foods are large laboratories that have opened this line of activity, attracted by its good prospects for growth. Finally, it should be noted that the diversification of distribution channels has been further extended with the emergence of specialized stores which constitute franchises of the main operators in the sector.

CONSUMPTION

The levels of consumption of dietary products in Spain are clearly inferior to those of the majority of the countries of our environment. In our country, only 8% of the population declares to consume this type of products on a regular basis, whereas in Germany this percentage increases to 30%, in France it reaches 27% and in the United Kingdom around 20%. Where our country has very high levels of consumption is in the case of medicinal herbs, clearly above the European average. The seasonality of consumption of these offers is very pronounced. Dietetics companies account for 70% of all sales in the summer months. The consumption of these offers tends to be concentrated in urban areas, between the age groups of less than 50 years and in the pairs without children. The metropolitan areas of Madrid and Barcelona record the highest consumption of dietary products.

About the author

Montse Gonzalez