The Spanish market for dietary products grew by 1% in 2014, thus breaking a downward trend that had persisted in recent years. All the available estimates indicate the great prospects of growth that this market has, once the current crisis situation is overcome. The total value of this market can be around 690 million euros, although it is difficult to gather general figures, taking into account the great variability of offers.
For example, in the free-food store, it is considered that food to maintain the line increased its sales by 9% in volume, reaching 8,610 tons, and by 7.2% in value, hovering around 89 million euros. Pancakes make up about 70% of all sales in this category, with constant growth in their demands. During the past year, its growth was 10.4% in volume (5,710 tonnes) and 10% in value (64.5 million euros). Cookies, jams, chocolates, bread substitutes, cereals, some bakery products and pastries are a long way off. In general terms, food supplements represent 34% of this whole market and appear to have good growth prospects.
Hypocaloric diets also performed well, while foods for metabolic disorders and herbal remedies and sweeteners tend to lose importance. It should be noted that the penetration of light presentations tends to be very important in some products. This is the case of tea drinks, where they account for 37.8% of all sales in volume and 37.2% in value. Also in cola, that penetration is very significant, since between the presentations light, zero and light without caffeine accounted for 39.7% of the total in volume and 42.1% in value. Milk is another product where semi-skimmed and skimmed presentations make up 61% of all sales.