BUSINESS STRUCTURA OF THE PREPARED AND READY TO EAT SECTOR

The heterogeneity of the market of prepared and pre-cooked dishes is transferred to the business groups that work in this sector. Among the most classic and consolidated offers are some large food companies, often of a multinational nature, along with renowned specialists in related sectors, such as preserves or frozen products, in addition to a significant presence of distribution brands. On the contrary, in the refrigerated one detects a certain preponderance of the marks of manufacturer and a greater atomization in its productive base. In our country, there are some 370 companies that produce and market prepared and pre-cooked dishes, with a combined workforce of around 9,000 workers. In general terms, concentration levels are considered to be quite significant, as the top five groups control about 40% of all sales. Among the dishes prepared in the environment, white brands accounted for 37.4% of total offers in volume and 29.8% in value, while the first brand of manufacturer has a share of 18.2% and 23 , 3% respectively, the second reaches 6.1% and 8% and the third stays at 3% in volume and 3.8% in value. In the case of frozen prepared dishes, the percentage of white marks is 56% in volume and 45% in value, while in the case of refrigerated dishes, the marks of distribution marks are even more important, Reaching up to 60.8% in volume and 49.2% in value. In this case, the main offer with own brand controls 10.2% and 12.8% and the second only accounts for 3.5% in volume and 3.9% in value. Innovation and the constant presentation of new offers appear as the most important strategies for positioning and scratching sales quotas in a market that presents few signs of dynamism, despite the good prospects of growth that augur all studies on the sector.

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Montse Gonzalez