CANNED FRUITS AND VEGETABLES

SECTOR

The Spanish market for vegetable preserves in 2014 decreased by 4% in volume, which meant a decrease somewhat lower than the previous year (-4.5%). The main commercialized item is the crushed tomato, with more than 66,120 tonnes and sales of 66.1 million euros. These figures indicate a 4% drop in volume and a 1.5% increase in value. The following are the maize in grain, with 31,135 tonnes (-2,2%) and 58,7 million euros (-1%), white asparagus, with 18,240 tonnes (-5,8%) and 81,4 million (+ 0.9%), green beans, with 16,900 tonnes (-7.1%) and 20.2 million euros (-7.2%), the laminated mushroom, with 13,920 tonnes (-5, 9%) and 28 million euro (-7,8%), peas, with 13,630 tonnes (-1,9%) and 24,7 million euro (-2%), piquillo peppers with 11,900 tonnes (-0.6% 9 and 40.4 million euros (-0.3%) and artichokes, with 9,850 tonnes (+ 2.7%) and 36.7 million euros (+ 0.5%). In general terms, canned tomatoes account for 41% of the total in volume and 35% in value. Fruit preserves account for 35% of all bids in volume and 29% in value, while preserves Of vegetables represent 21% of the total in volume and 32% in value. Jams and jams represent the remaining 3% in volume and 4% in value. Among the preserved fruits, the main supply is that of canned pineapples, accounting for 56% of all sales in volume and 57.1% in value. Then the peaches are placed, with respective quotas of 35.5% and 29.9%. The global turnover of the sector is around 7,000 million euros, which represents about 7% of the entire food sector. About 70% of production is concentrated in Catalonia, Andalusia, Castilla y León, Castilla-La Mancha, Galicia and the region of Murcia.

BUSINESS STRUCTURE

The sluggishness of the internal market and the need to promote strong internationalization strategies are leading to significant concentration movements in the Spanish canned vegetable sector, which means that a significant number of small and medium-sized enterprises disappear each year and the main groups are strengthened Of this market. The sector leaders are Spanish companies with a great tradition in the activity, along with some subsidiaries of important multinational companies. It is estimated that the sector is made up of about 600 companies, although it is difficult to differentiate in this case the companies producing juices and pickles, which would reduce significantly the number of companies producing and marketing vegetable preserves. Some 32,000 people work in this sector, representing 9% of the total occupation of the Spanish food industry. The most important company registers sales of 215 million euros a year, while the second reaches 161.5 million euros and the third and fourth are around 111 million euros. Distribution brands tend to be very important in this market. In the case of shredded tomatoes, quotas of 79.1% of the total in volume and of 72.4% in value, while in maize they reach 73.3% and 63.7% respectively and in asparagus In 57.4% and 54.7%.

FOREIGN TRADE

Exports constitute an essential resource for the maintenance of current levels of production in the Spanish sector of vegetable preserves. In very general terms, it is estimated that about 42% of the total turnover of the sector is obtained from sales outside our borders. The past year has been positive, since there have been growths in practically all the main export items. In the case of preserved tomatoes, 400,000 tonnes (+ 9.5%) were exceeded, worth about 322 million euros (+ 11.4%). Exports of canned mushrooms stood at a considerable distance, with 50,600 tonnes (+ 28%) and 75.4 million euros (+ 25.8%), artichokes exports, with 28,400 tonnes (+ 2.8%) and 52.2 million euros (+ 3.5%) and maize, with 26,300 tonnes (+ 20%) and 33.6 million euros (+ 7%). In the case of preserved fruit, exports of peaches stand out, reaching 80,300 tonnes (+ 34%), worth 74.5 million euros (+ 35%). Satsuma canned, with 22,130 tonnes (+ 3%) and 29,6 million euro (-3%), apricot, with 19,050 tonnes (+ 18%) and 19 million euros (+14 tonnes) %) And pear, with 16,750 tonnes (+ 16%) and 15.8 million euros (+ 15.8%). Other countries in the European Union are the main target markets for Spanish exports of canned vegetables. Imports, meanwhile, declined over the past year due to the strength of the dollar against the euro. Much of the raw material used in Spanish preserves comes from Peru and China. Of note are imports of canned maize (42,100 tonnes), asparagus (37,000 tonnes), peppers (16,000 tonnes) and pineapples (50,200 tonnes).

About the author

Montse Gonzalez