The Spanish production of acidified milk (yoghurts and others) reaches about 820,100 tonnes, while that of gelled milks (milk desserts) is around 110,300 tonnes and milks aromatised (milkshakes) at another 390,800 tonnes. The domestic dairy market continued to record negative results, with very little dynamism and a clear downward trend. During the past year, about 989,000 tonnes of dairy desserts and yoghurts were sold, with a year-on-year reduction of 3.8%. In value, the fall was even more significant, around 4.9%, remaining at about 1.9 billion euros. Among the yogurts, the most important offer is bifidus, since they account for 19.7% of all volume sales and 23.7% in value. (15.8% and 9.6% respectively), skimmed (14.5% and 11%), natural (11.9% and 7.5%), Casei fermented milks 10.3% and 15%), ethnic (8.4% and 8.9%), liquids (7.1% and 4.4%), fermented milks Cholesterol (4% and 8.8%), , Fruit (2.9% and 2.3%), vegetable (1.2% and 1.7%), biocompartmental (0.9% and 1.4%), bone health ( 0.9% and 1.4%), rich (0.9% and 1.5%) and children (0.9% and 1.1%). All other presentations represent the remaining 1% by volume and 1.7% by value. Among fresh dairy desserts, custard accounted for 17.1% of the total market in volume and 32.2% in value, followed by flans (29.7% and 27.8%), cups (10, (3.4% and 4.5%), rice and milk (5.5% by volume and value), curds (5.4% and 5.8%), creams (3.4% and 4.5%), The gelates (3.1% and 4%) and the mousses (1.9% and 3%). The other offers represent 3.8% of all sales in volume and 8.3% in value. Among the thermised dairy desserts, gelatins clearly dominate this segment, with quotas of 78.2% of the total in volume and 57.1% in value. At a great distance, infant thermates (19.5% and 39.4%), custards (1.3% and 1.1%), soybean desserts (0.2% and 0.8%), Flans (0.2% and 0.3%) and rice with milk (0.1% by volume and value). The remaining presentations represent 0.5% of volume sales and 1.2% in value.

Business structure

The concentration and preponderance of groups that are subsidiaries of huge multinational companies are the two most outstanding features of the Spanish business sector of companies manufacturing and marketing yogurt and dairy desserts. Alongside these large operators are some Spanish specialists, originally linked to the liquid milk sector, who often have their niche in production for distribution brands. The main company within the yoghurt market has a production of 320,000 tons annually And sales close to 799 million euros, while the second is 217,000 tons and 297 million euros and the third round 95,000 tons and 143 million euros. Behind these, there are two other groups with respective productions of 33,500 and 18,000 tons and a turnover of 55 and 45 million euros. As far as fresh dairy desserts are concerned, the first manufacturer reaches 68,000 tonnes and 108 million euros, the second one stands at 54,000 tonnes and 70 million euros, the third registers 40,000 tonnes and 88.8 million tonnes. Euros, the fourth round 29,000 and 78 million euros. With a production around 12,000 tons there are two other groups, with respective invoices of 25 and 19.5 million euros. Taking into account its turnover, the leading group reaches 840 million euros with its sales in yogurts and milk desserts, while the second is 353 million euros and the third reaches 215 million euros. Distribution brands control 56.7% of all sales of yogurts in volume and 38.8% in value, while in the case of fresh dairy desserts these percentages are 57.7% and 43.1% % Respectively. The first marquista offer in yogurts accounted for 38.7% of all sales in volume and 54.2% in value, which scarcely leaves room for the rest of the processors. As far as fresh dairy desserts are concerned, the first offer with its own brand accounts for 17.3% and 23.6% and the second one remains at 14% and 16%.

Foreign trade

During 2014, 191,310 tonnes of yogurts were imported into the Spanish market, for a value of less than € 227.2 million, representing significant inter-annual reductions of 7.8% and 5.5% respectively. In addition, more than 29,010 tonnes of other fermented milks (-5%) were imported, worth EUR 44.8 million (-9.3%). All these items come from other European Union countries, primarily from France, which accounts for 55% of the total in the case of yogurts and 53% in the case of dairy desserts. Next lie Germany and Austria. In the case of yogurts there are significant consignments coming from Portugal, where the third Spanish manufacturer installed a production plant in 2013, and Slovakia. Exports are much less important in the case of yogurts, although in the case of other fermented milks they tend to be equipped. About 78,780 tonnes of yogurts were exported during the previous year, with a year-on-year decrease of 10%, worth slightly more than 91 million euros, 13.5% less than in 2013. Exports of other fermented milks Exceeded 22,760 tonnes (-15.7%), while its value was around 31.8 million euros, with a year-on-year loss of 22.3%. In the latter case, 29% of the items exported went to countries outside the EU, which is a new feature in foreign trade, basically between European Union countries. Portugal is, as much in yogures as in milk desserts, the main destiny market of all these exports.

About the author

Montse Gonzalez